An effectively Internet marketing strategy is as important as having a professional and functional web site design. Your web site’s purpose is not only to function as a dynamic online brochure; its purpose should be to drive new business.  Currently, over 1 billion web sites are listed with Internet search engines. Imagine… with all that competition, how will your prospective customers ever find you? Search Engine Optimization & Promotion of your web site enables visitors (potential customers) to find your web site easily amongst the competition. Driving visitors to your web site is the purpose of internet marketing. The more traffic that visits your web site, the more potential your business has to close sales, increase your bottom line, and show a dramatic return on investment.   Kinetik I.T. utilizes technology combined with our comprehensive knowledge of Internet marketing to create an online marketing strategy that is customized for each of our clients to meet their unique objectives. Through careful planning, execution and constant measuring, Kinetik I.T. ensures success, measured by a swift return on investment for our clients. Search Engine Optimization & Promotion is an integral part of any Internet marketing strategy and is a very dynamic and ever changing practice. As Search Engines change their ranking algorithms and new pages are added to the Internet on a daily basis, ongoing maintenance is necessary to provide stability in positioning.

Internet Marketing Strategies
Our Internet Marketing Strategies consist of the following:

• Develop Online Marketing Strategy

• Content Development & Promotion
• Branding & Positioning of Web Site
• Search Engine Optimization & Promotion
• Targeted Email Campaigns
• Strategic Linking
• Paid Online Advertisements
• Traffic Creation Tactics

Search Engine Optimization (SEO) & Promotion (SEP)
Search Engine Optimization & Promotion is the process of achieving high rankings on the major search engines and provides a way for prospective customers to readily find your products and services amongst your competition. Search Engine Optimization & Promotion provides the highest return on investment of any online marketing technique.

Our SEP campaign consists of the following processes:

• Define Internet Strategy Objectives

• Keyword/Key-Phrase Research & Analysis
• Competition Research & Analysis
• Paid Advertising Analysis & Consulting
• Pre-Submission Ranking Report
• Customized HTML Optimization
• Submission to Search Engines & Directories
• Setup of Paid Advertising Accounts & Listings
• Post-Submission Ranking Reports
• Monthly Maintenance

SEP Monthly Maintenance
It is important to constantly track and measure the results of the SEP campaign. Achieving high rankings on certain engines takes time and constant analysis and appropriate actions must be taken to assure your listings keep "moving up." Dramatic results using our proven process has given Kinetik I.T. the confidence that we can achieve high rankings for your web site.

Our SEP maintenance service includes:

• Search Engine Ranking Report and Analysis

• Web Site Access Log Report and Analysis
• Link Popularity Analysis
• Site HTML adjustments (if necessary)
• Paid Submissions Analysis / Updates

Contact us for details about our SEP process and to understand how we can assist you.

Targeted E-mail
Kinetik I.T. will develop custom HTML e-mails, designed to be appealing and effective and stand out from all the “spam” mail your customers receive. By utilizing targeted mailing lists, Kinetik I.T. will completely manage the delivery of promotional e-mails through our Professional Mailing List Software.

Newsletter Development and Distribution
Newsletters provide a value-added benefit to your visitors by presenting information that is interesting in the scope of your industry. More importantly, newsletters provide an additional vehicle for promoting your products and services. Kinetik I.T. will design and develop a custom newsletter targeted at a specific group(s). You provide the content and Kinetik I.T. completely manages the delivery of newsletters to the subscribers through Kinetik I.T.’s Mailing List Software.

Strategic Linking
It is vitally important that other web sites link to yours. Many major search engines place a high importance on the link popularity of your web site when determining your rankings. Kinetik I.T. will completely manage a customized campaign of locating and requesting links from web sites that are appropriate to your business and industry.

Paid Advertising
Kinetik I.T. will setup and manage a custom paid advertising campaign to fit your budget. Through various advertising strategies, such as creating and managing custom listings for the popular pay-per-click engines, Kinetik I.T. makes sure your web site is in front of targeted internet users.

Please contact us for more details pertaining to any of our Internet Marketing Strategy services. We will be happy to assist in analyzing your current situation and recommending a unique solution to suit your needs.